The demand for the iPhone XS and the iPhone XS Max in the first three days of sales in Russia exceeded the first sales of the iPhone X in 2017, Computer World Russia reports citing data from retailers.
Apple unveiled its new smartphones on September 12, with sales at the company’s official online store starting from September 28.
Depending on the memory size, price tags for iPhone XS and iPhone XS Max in Russian stores vary from $1,339 to $1,811, and from $1,476 to $1,948, respectively.
The biggest retailers reported that the gold iPhone XS Max with 256 GB memory was their best-selling smartphone. What’s more, they also pointed to the high growth rates in sales of the Apple Watch S4.
In particular, M.Video-Eldorado reported that sales of Apple watches doubled over the last year, while the sales of the new smartphones increased 1.5 times.
Representatives from re:Store said they are happy with the sales, especially considering the high prices for these new gadgets. They attribute this good performance primarily to a properly planned system of pre-orders.
Other retailers, among them Svyaznoy, Euroset, and C-store, reported a 20% year-on-year growth in sales of new Apple smartphones in the first days of sales in comparison with the launch of sales of the previous model a year earlier, the report says.
“The iPhone XS Max is the best-selling gadget accounting for 65% of our customers’ purchases. The iPhone XS Max is the first iPhone with a 6.5 inches screen and many owners of iPhone 7 Plus and iPhone 8 Plus are switching to iPhone XS Max,” Dagmara Ivanova, senior vice president at Svyaznoy-Evroset, told TASS.
