INNOPROM 2021: German Market Is Ready for Russian IT Products

Russian Federation Trade Representative to Germany Andrey Sobolev stated at INNOPROM 2021 that the German market is ready for Russian IT products.

“Today, we have the ‘ingredients’ required to ‘soup up’ Russian IT product entrance into the German market. Russian IT goods are frequently superior to German ones, according to German experts. This demonstrates the global demand for Russian technologies, including the German sector. However, a few elements must be added: regulation and partner trust,” Sobolev stated during a panel discussion on exports to Germany as part of the Russian Export Centre’s Business Mission.

The chairman of the German-Russian Chamber of Commerce Abroad, Matthias Schepp, affirmed German interest in Russian IT advancements, adding, “The level of IT goods in Russia is clearly at the top of the international markets.”

According to panel moderator Sergei Vologodsky, vice president of REC JSC, the percentage of information and communication technology exports in total services exports has risen in the last two years, rising from 8.1 percent in 2018 to 12.7 percent in 2020.

Victor Taratukhin of SAP CIS, Anna Urumyan of the Federal State of Lower Saxony’s Representative Office in Russia, and Vasily Mashkin of the Industrial Development Fund’s Project Department also attended the shirtsleeves meeting with exporters.

Exporters had the opportunity to discuss with specialists the current hurdles for Russian products, the requirements of the German market, and their communication experiences with their German partners.

Sergei Vologodsky stated in his evaluation of this year’s session that the German market is available to Russian IT manufacturers, citing numerous successful examples of exporters as an example. Simultaneously, more synchronization of work between development institutions, business associations, and trade missions is required to enhance Russian IT solution exports, while the established support structure can assist in entering international markets.