Russia’s Channel One Inks Format Deals with British Media Group Twofour

Russian free-to-air broadcaster Channel One has signed a deal with British television and digital media group Twofour to make local versions of formats What Would Your Kid Do? and Change Your Tune, reports.

The channel has ordered eight-episode series of each title, which are to air later this year.

“To have one format commissioned in a territory is a delight, but we are thrilled to have two commissioned at once. They are very different formats but with an obvious global appeal and there’s lots more to come from these in the future,” said Eniela Bella, VP of sales for Twofour Rights.

What Would Your Kid Do? challenges parents to guess how their children will behave in a variety of classroom challenges and real-world activities.

The UK show, hosted by Jason Manford, drew 3.9 million viewers for its launch episode, smashing the ITV slot average and making it the best performing new factual entertainment show on ITV in almost a year.

The format has been commissioned in nine territories, including Belgium, Turkey, Hungary and Serbia. It has also been optioned in Canada and India.

Elsewhere, Change Your Tune forms part of the time-travel TV genre pioneered by Twofour following the ITV Studios-backed production company’s groundbreaking format This Time Next Year.

The musical gameshow format finds five terrible singers looking to improve, with their progress shown instantaneously.