Online gambling operator Marathonbet has entered into a new partnership with Spanish La Liga football club Real Madrid, with a focus on promoting its brand in the Russian market, Sport Business reports.
Under the agreement, Marathonbet will serve as an official partner of the club in Russia. The operator will benefit from branding placement on virtual LED boards during Russian broadcasts of Real Madrid home games, through the use of digital overlay technology.
In addition, the company’s customers will receive exclusive offers and have access to special events organized by the operator during the 2019-20 season, such as match day VIP experiences and meet and greets with Real Madrid players.
UK-headquartered Marathonbet is Real Madrid’s first Russian partner in the club’s 117-year history.
The deal comes after Marathonbet in June also struck up a partnership with La Liga team Sevilla, under which its branding will appear on players’ shirts in the 2019-20 and 2020-21 seasons.
As part of that agreement, the five-time Europa League champions have gained access to exclusive content, offers and experiences from the bookmaker throughout the campaign, while the operator’s logo is also be displayed across the Ramón Sánchez Pizjuán stadium and on matchday interview backdrops.
Marathonbet also has deals in place with the likes of English Premier League club Manchester City, Ukrainian team Karpaty, CD Municipal and Universitario de Deportes in Peru, Everton de Viña del Mar in Chile, and Liga Deportiva Universitaria in Ecuador.
